For decades, posting a job opening was a relatively simple task­. All a recruiter had to do was share the job description across the appropriate channels and candidates came pouring in. Today, the competition for talent is fierce and writing content to advertise a job opening requires a lot more finesse.

An effective job post attracts a high volume of high caliber candidates that actually click to apply to the position. Achieving this goal requires a content formula that creates love at first sight, and making the right first impression begins with proper job title keywords. (Learn how to craft the right job title in the first part of this two-post series.)

But creating job ads that stand out is more than just click-worthy headlines. Here’s how to write a job posting and promote your post with SEO (search engine optimization) and SEM (search engine marketing) in mind.

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