Job hunting used to be so easy.
Send a resume. Fill out an application. Schedule an interview. Get hired. Today, it's become a lot more complicated. Both job seekers and employers seem to be like 2 ships passing in the night. That's why we're excited to welcome Courtney Kirschbaum, CEO of Job Hunt School, to the Geeks, Geezers, and Googlization Show. Courtney takes us behind the scenes of her job hunting "school" and shares tips and insights about building a compelling resume to get you in the door for your next job.
Job School was created for those that have been out of the job hunting game and need advice on how to attract recruiters to themselves. A completely online course, Job Hunt includes live coaching, Q&A sessions, and mentoring calls all aimed at the goal of helping job seekers to develop their “brand”.
Courtney goes on to explain that with recruiters now using LinkedIn and similar online platforms in their sourcing of candidates, it’s vital that your profile stands out and grabs their attention. Job hunting has gone from an audition to a sales pitch, and you have to market what you have to offer or you’re going to lose out to someone else that has the ability to market themselves. Credentials and resumes matter, but they’re yesterday’s news. Instead, you want to grab the attention of the employer, show off what you have to offer, and get them excited about giving you a future in their company.
Courtney’s statement that “job seeking is just another name for sales and marketing” really defines the entire backbone of the lessons that she teaches. The things you write, how you write, what you post, and how you present yourself is your brand and it’s what will lead employers to taking an interest in you.
If you’re a job-seeker and not sure where to start, Courtney leaves us with this advice: “The job-seeker who comes in with an upbeat, optimistic, and willing to do what it takes type attitude; these are the types of people who get the great job offer with a great salary.”
Closing thoughts- on your online profile, avoid negativity and showcase your attitude as bright, enthusiastic, and optimistic. Position yourself as someone who recruiters would want to be a part of their team!