Like it or not, the war for talent will only become more competitive in 2018. As such, recruiters must assume the role of online marketing masters to hire the best employees, and there’s no better way to start than by applying search engine marketing (SEM) and search engine optimization (SEO) strategies.

Google receives 300 million job-related search requests each month, which makes up nearly 30 percent of all Google searches. Unfortunately, for many organizations, there’s often a significant disconnect between how job seekers search for opportunities and how recruiters post jobs. Consequently, it’s all too easy for a job posting to evaporate into cyberspace and become an invisible blip in a sea of information, even with seven out of every 10 job searches starting online.

Using SEM and SEO strategies can boost recruiters’ chances of getting a job opening noticed. Here are a few simple SEO recruiting tips that can help your next job posting find its way to the right candidates. Learn how to hire the best employees for the job with Success Performance Solutions

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