Positive Impact of Purpose with Kiersten Rippeteau
For Kiersten Rippeteau, purpose, meaning, and company culture aren’t just lofty words but high-impact actions. Unfortunately for many business leaders, they are just word-du-jour. They toss them around in the hopes something sticks. She, however, believes that every business can have a powerful positive impact on its employees, customers, and community. And for nearly 15 years, she has been helping leaders do exactly that – connect the dots between the business strategy, mission, and people. You are not going to want to miss this episode.
In this episode, you’ll learn:
- The positive impact of a purpose-driven business
- How men and women view purpose differently
- Why it’s a myth that purpose driven business comes at the expense of profit
- How to become a B corporation
Who Is Kierstan Rippeteau
Determined that every business can be a powerful source of positive impact, Kiersten Rippeteau started her consulting firm New Commodity with a mission to make authentic purpose a practical tool for every business to generate that impact and drive performance and organizational health. Her background is in business operations, leadership, and organizational strategy in healthcare, non-profits, food & beverage, and construction. Before heading down this professional path, Kiersten led groups of teens and adults on wilderness trips across the U.S. and Canada. Kiersten holds a master’s of science in Management & Organizational Behavior from Benedictine University.
The Importance of Purpose
With businesses struggling to attract talent and keep them, purpose has become very important if not a bit of a buzzword. While most people recognize what the media is calling The Great Resignation, Rippesteau suggests a better signature could be The Great Reevaluation. According to Rippeteau, people are starting to look at what’s really important and what matters and [asking] “what do I want to be doing with my time? If [I’m] going to work then why not work for a company that I feel good about, that contributes to something that I care about” (Rippeteau, 00:08:50). The Great Resignation, Rippeteau believes, is consequently the result of a great mental shift in how workers view work and the companies that employ them.
Asked if there were any indicators before the pandemic in regards to how employees viewed the purpose of their employer companies, she admitted that pre-pandemic you started to see a slow shift of employees seeking to find more meaningful work. But the floodgates opened after two years of pandemic living. But the shift isn’t just for the 23 percent of Millennials and Gen Z who are willing to exchange income for working with purpose. Rippeteau also claims a big factor in this shift is that Baby Boomers are getting older and finally retiring. The pandemic forced many of them to re-evaluate their legacy and what meaningful values they’re leaving behind.
Difference in Genders
One key difference for men is that many prefer the office workplace over home due to more opportunity to compete, get recognized, and subsequently get promoted. Women, on the other hand, are better natural collaborators and don’t feel the need to be physically in the same space. But wherever one works, all genders agree on the need for purpose.
A Hidden Benefit of Working from Home
Leaders and Frontline Workers
- What is the purpose of an organization? (Rippeteau, 00:17:02)
- How do you start to tap into each individual’s sense of purpose? (Rippeteau, 00:17:04).
- How can you start to align their day-to-day work with this larger purpose but also help them fulfill their own? (Rippeteau, 00:17:12).