WITHOUT TRUST IT’S DIFFICULT TO GET THINGS DONE!
It takes time to build trust. It also requires other people to take a risk on you. This free white paper from experts Ira S Wolfe and Charles W Coker reveals the 5 key factors that define trust and reveals the steps you need to take to build your trustworthiness.
About This White Paper
One of the most common questions being asked these days is “how can I get our employees (and customers) to trust us?” It’s not simple. People are complicated! There is no vaccine, silver bullet, or holy grail that builds trust. It’s also a reciprocal relationship. You can trust others but that doesn’t always make them trustworthy. Fortunately there are behaviors that build, grow, and amplify trust. To identify those behaviors Dr. Coker and his team scoured the research, reviewed articles, white papers, and peer-reviewed research. They then identified and validated the essential Elements of Trust: 3 skills and 5 constructs (behaviors). This white paper examines why trust will define which companies recover quickly and which ones will systemically break down. It then reveals the skills and behaviors required to build trust and introduces a tool to help individuals assess their trustworthiness.
What’s inside
Building Trust for the Future
You Can't Buy Trust
What Is Trust?
Is Trust Worth It?
More Than Just Hearsay
A Vaccine for Trust?
Chapter 1
It has been a year of unimaginable upheaval. A novel coronavirus abruptly injected exponential change into our everyday lives. It disrupted our jobs, our businesses, our norms, and our traditions. Trust in our leaders and institutions imploded quickly. Without trust it’s difficult to get things done.
It is easy and convenient to blame the pandemic for the distrust. But the coronavirus did not cause this trust crisis. It just made a bad situation worse.
Released a few weeks before the WHO declared COVID-19 a pandemic, an overwhelming number of Edelman Trust Barometer respondents (80 percent) trusted scientists to successfully address challenges (which is a good thing during a pandemic) but only half trusted CEOs and 42 percent trusted government leaders. Remember, that was before the crisis, before nearly 40 million people lost their jobs, before unemployment rate hit double digits, before government loan and benefits systems crashed, before social distancing, before… the next new normal arrived. Since the survey was taken, we have experienced depression-like unemployment, massive supply and food shortages, and confusing, contradictory communication from leaders. It is no surprise then that The Conference Board Consumer Confidence Index® experienced a 90-point drop in its Present Situation Index, the largest on record.
It’s time to embrace a new way of building trust, to build trust for the future. The pandemic crisis was a wake-up call for leaders everywhere. It exposed a dangerous void just waiting to be filled. Someone will do it. Here is a plan for it to be you.
Minutes
Pages
5 Keys for Building Trust!
FREE TRUST PROFILE
Do others trust your word, your heart, your judgment? For a limited time, only you can “test” your trustworthiness by completing this our short questionnaire. Upon completion you will receive immediately a personalized report.