Written and Created by Best Selling Author Ira S Wolfe
Create An Awesome Candidate Experience
#EndTalentPoverty
This program is valid for 3.5 PDCs for the SHRM-CP® or SHRM-SCP®.
Creating Your Candidate Experience Strategy
Candidate Experience Starts Here with Guest Lecturer Debbie-Levitt
Candidate User Experience – Introduction with Guest Lecturer Laura Stringer
What is CX…and why it matters?(Coming Soon)
4 Horseman of CX (NEW!)
CX SWOT Analysis (Coming Soon)
Understanding Candidate Behavior (Coming Soon)
Creating the Optimal Digital User Experience
5 Crucial Candidate Touchpoints
Recruitment Marketing Funnel
Job Applications That Work
Recruitment Marketing 101
Search Engine Optimization Terminology
How Search Engines Work and Intro to SEO
Job Title Keyword Research – 5 Critical Factors
Job Title Keyword Research Using Ubersuggest
BONUS: SEO Expert Megan Boyd Shares Expert Tips on Using Ubersuggest
Job Title & Listing – Tell a Story
The World Loves Video, Recruiters Should Too!
An Interview with SEO/Video Marketing Expert
The World Loves Video (Coming Soon)
Types of Video (Coming Soon)
Opportunities to Use Video (Coming Soon)
Creating Recruitment Videos with Lumen5 (Coming Soon)
Creating Recruitment Videos with Powerpoint (Coming Soon)
More Free/Low-Cost Video Tools (Coming Soon)
Create Graphics with NO DESIGN SKILLS! (Coming Soon)
Google for Jobs
Introduction to Google for Jobs
Comparing Google vs Indeed
“”Submit” Jobs to Google
Pay to Play vs Free Job Postings
Make Google Search Work for You
Direct Integration to Google for Jobs
Pros and Cons of Direct Integration
How Search Engines Work
Additional Resources:
Google for Jobs Essential Guide
4 Ways to Turn Google for Jobs into a Competitive Advantage
Answers to FAQs
Google My Business
What is Google My Business?
Why should I use Google My Business?
Getting started using Google My Business?
How to post images and videos for FREE?
Whitepaper: Google My Business for Recruiters
Future Lessons
Chatbots
Texting
Analytics and Metrics
TBD
Geeks Geezers and Googlization Podcasts (Coming Soon!)
Interviews with Experts and Thoughts Leaders