Google for Jobs Schema
Most Common Job Posting Schema Properties
With the competition so fierce for talent, every job posting must be optimized to the max. And with nearly 75% of all job seekers starting their job search using Google, it’s essential to that recruiters post jobs according to Google’s Rules.
For your jobs to be eligible to appear in Google for Jobs search, job posting schema must be included on each job posting page. Job posting schema is a special structured markup code that includes both required and recommended properties. These are based on the factors that job seekers deem most important and Google has likewise adjusted their algorithm to include them in determining relevance. So it’s a good idea for companies to begin writing job postings and rewriting job descriptions to include this information.
BUT…and this is BIG BUT. Including these properties within the text of a job post is not enough. Google requires you also add the job posting schema to the HTML code too. That obviously requires a different skill set than most recruiters and HR professionals possess. It’s something they will have to learn or partner closely with their marketing departments, web developers, and/or IT. But don’t shoot the messenger. I don’t make the rules – Google does. All I hope to do is provide resources to make your jobs easier and help get better results.
Below is a list of the most common job posting schema properties that are either required or recommended. You might notice that “salary” is included among them. Sorry… I know that’s something most companies don’t do but it’s one of the most requested pieces of info by candidates. If you don’t include it, Google will offer average salaries collected from your competitors and services like Payscale, Paycor, Glassdoor and others.
Google’s rules are always changing! Stay tuned.
Title: The title of the job posting or the vacancy you are looking for.
Employment Type: The type of employment. This can be Full time, part time, contract, etc.
Organization Name: The name of the organization that is offering a job.
URL: The URL where they can find more information.
Description: The job description making things more clear.
Education Requirements: The basic educational requirements you are looking for in a candidate.
Experience Requirements: The required experience you are looking for in a candidate.
Industry: The industry your organization belongs to.
Qualifications: What special qualifications are you looking for in a candidate?
Responsibilities: The responsibilities that the candidate will be expected to fulfill.
Skills: You can specify the skills you are looking for.
Working Hours: Specify the working hours of your organization.
Date Posted: Date when you posted this vacancy
Valid Through: Until when do you think of keeping this vacancy open?
Street Address: This is your office street address.
Locality: This is the locality where the office is situated.
Postal Code: The postal code of your work place.
Region: The region where your office is.
Country: The country to which you belong / Where your office is.
Base Salary: Basic salary you are offering.
Salary in Currency: The salary in currency.